Tainted Love…

Love a great bargain and good deal? I mean who wouldn’t right? Save a few bucks here and get free stuff over there. Sounds awesome! Sign me up!

Unit finally one day, you’re like “Hold up a minute… Why is my wallet SO fat?   I mean I can barely zip it shut!”

As you start pulling everything out to make room and organize, you begin to realize it’s all the “Reward” programs you signed up for. Ugh!

Grocery stores, retail stores, gas stations, hotels, casinos…it’s endless! How many reward cards can one carry in their wallet? Not to mention all the extra apps you need to download to your phone.

I don’t know about you, but I find it so overwhelming that I’m actually saying NO when offered these programs. I can’t take it anymore! Now don’t get me wrong, saving money and getting free stuff is super cool, no doubt.

But the consumer is getting tired and overwhelmed! It’s just another ploy to sell you something you maybe really didn’t need in the first place or get you to somehow spend more buying from them over a period of time.

Suffice it to say, I bet if most consumers added up how many Reward program cards they had in their wallet, hanging from their key chains and downloaded to their phone they’d be amazed, maybe even a little embarrassed!

It’s funny when you think about how we (the consumers) are looking at these Reward programs more of a “Pain in the butt” and declining the offers. This concept of offering up a program which provides benefits the more it’s used has worn it’s welcome out because everyone appears to offer one.

Understandably it was a great concept to win over the consumer’s supposed dedication and obtain their contact information such as phone, mailing address and email.

If you’re thinking about offering up such a program, please give it more thought. The consumer is already worn out and likely to decline it. Being offered a savings over time appears to no longer be much of a benefit to the consumer… unless you acquire a separate fanny-pack to tote around all your savings.